Founder-led product
Leadsmith — AI that scores and follows up every lead
Every enquiry from your website, Facebook ads and WhatsApp lands in one pipeline. Leadsmith scores each lead, sends the follow-ups for you, and only pulls you in when someone is ready to talk.
- Sector
- AI / Sales automation
- Status
- Demo build
- Year
- 2026
- Scope
- AI design, CRM build, Automation
Built and owned by Xegency — not client work · shown with sample data
The problem
Small sales teams lose deals in the gap between 'we got your enquiry' and the second follow-up that never happens. Leads arrive from five places, nobody knows which are serious, and the good ones go cold while the owner chases the time-wasters.
What we built
- 01
Pulled every lead source — web forms, ad forms, WhatsApp and email — into a single pipeline, deduplicated by phone number.
- 02
Had the AI read each enquiry and score it on budget, urgency and fit, with the one-line reason shown next to the score so it's never a black box.
- 03
Wrote the follow-up sequence once: the AI sends the second and third nudge in the lead's own words and language, and stops the moment they reply.
- 04
Booked meetings straight into your calendar when a lead says yes — the human only appears for the conversation that matters.
Where it stands
The pipeline, AI scoring and automatic follow-ups all work in the demo. Shown with sample leads; looking for a first agency or service business to pilot it on live enquiries.